Coca-Cola was almost invisible in the majority of licensed bars and clubs in Australia. The brief was to create a new ‘look and feel’ for the brand in these venues. The design had to accommodate different environments ranging from traditional pubs to more premium contemporary outlets. To convey that coke is the timeless cola, we came up with a bar art idea. The tone of voice is inspirational, energetic and fun. Using distressed typography, unexpected bottle placements and different perspectives creates a smart and trendy look and feel.
Coca-Cola was almost invisible in the majority of licensed bars and clubs in Australia.
The brief was to create a new ‘look and feel’ for the brand in these venues.
The design had to accommodate different environments ranging from traditional pubs to more premium contemporary outlets.
To convey that Coca-Cola is a timeless brand, we came up with the bar art idea.
The tone of voice is inspirational, energetic and fun. Using distressed typography, unexpected bottle placements and different perspectives creates a smart and
trendy look and feel.