Nordic Fusion is a retail company in Australia that imports products from Norway, Sweden, Denmark and Finland. The brief was to design their logo and build their brand with a new look and feel in every single touch-point for their customers.
The Nordic countries are a historical and geographical region consisting of kingdoms that all have a cold winter climate and use different coloured cross flags that symbolize Christianity. The logo reflects the simplicity and cold climate as well as the Christian inheritance in the Nordic culture.